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Construcción de marca a partir del brand equity: estudio exploratorio de una marca de vehículos
URI:
http://hdl.handle.net/1992/10448
Author:
Stella Leal, Lina Constanza
Director(s)/Advisor(s):
Torres Uscátegui, Carlos Fernando
;
Ospina Silva, José Miguel
Publication date:
2015
Content type:
masterThesis
Keywords:
Preferencias de los consumidores - Medición brand equity - Estudio de casos
Marcas de fábrica - Investigaciones - Colombia - Estudio de casos
Automóviles MYCAR - Industria y comercio - Colombia
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