Construcción de marca a partir del brand equity: estudio exploratorio de una marca de vehículos

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URI: http://hdl.handle.net/1992/10448
Author: Stella Leal, Lina ConstanzaUniandes authority
Director(s)/Advisor(s): Torres Uscátegui, Carlos Fernando; Ospina Silva, José MiguelUniandes authority
Publication date: 2015
Content type: masterThesis
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