The architecture of business models : designing and building the business foundation

Abstract

"This paper shows the results obtained, after applying system dynamics techniques to the simulation of a business Idea: embodied in a case study canvas model: Section II presents the business model canvas along with the conceptualization process behind the enhancement of the model. The following part describes the case study used to build the canvas: and the chosen simulation technique. Section IV outlines the different stages of the implementation and their results: and section V gives out the conclusions and main reflections that derived from the whole project". -- Tomado de la introducción