The architecture of business models - designing and building the business foundation
Author: Romero Sarmiento, María Camila

Director(s)/Advisor(s): Sánchez Puccini, Mario Eduardo
; Villalobos Salcedo, Jorge Alberto
; Herrera Suescún, Andrea; Sánchez Osorio, Cinthya Carolina


Publication date: 2016
Content type: masterThesis
Keywords:
Abstract:
"This paper shows the results obtained, after applying system dynamics techniques to the simulation of a business Idea: embodied in a case study canvas model: Section II presents the business model canvas along with the conceptualization process behind the enhancement of the model. The following part describes the case study used to build the canvas: and the chosen simulation technique. Section IV outlines the different stages of the implementation and their results: and section V gives out the conclusions and main reflections that derived from the whole project". -- Tomado de la introducción