Optimal customer class segmentation for the rooms in a hotel, a case study in the Colombian hotel sector

URI: http://hdl.handle.net/1992/25475

URL: http://biblioteca.uniandes.edu.co/acepto22013220.php?id=2501.pdf

Author: Montoya Fonseca, Andrés Felipe

Director(s)/Advisor(s): Otero León, Daniel Felipe; Akhavan Tabatabaei, Raha

Publication date: 2013

Keywords:

Segmentación del mercado - Investigaciones - Colombia - Estudio de casos

Industria hotelera - Investigaciones - Colombia

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