Social media 3.0 platforms : new paradigms of gatekeeping and curation in the music industry
Author: Bula Tello, Yann
Publication date: 2020
Content type: Trabajo de grado - Pregrado
It is widely accepted that streaming platforms, mainly Spotify, have replaced the radio, tv and other media outlets as the gatekeepers of the music industry. Their editorial teams and algorithms widely affect the global listening agenda. However, there are a growing number of artists who had hit songs mainly due to their viral success on new Web 2.0 platforms (social media), such as TikTok. In this sense, there is a lack of empirical and theoretical account to understand the role these new platforms have on music curation. Based on an iterative process of sense-making and codification supported by a digital ethnographic method, this research analyses four remote interviews with key industry experts, public interview transcripts, grey literature, and field notes from online unobtrusive observation, in order to investigate how these new Web 2.0 platforms can affect the listening agenda of music consumers. The analysis suggests that the platformization of music curation extends towards...
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