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Medición del brand equity y sus fuentes en el mercado de tiendas de café en Bogotá, caracterización del mercado e implicaciones estratégicas
URI:
http://hdl.handle.net/1992/9057
Author:
Montejo Tarazona, Ricardo
Director(s)/Advisor(s):
Zapata Rodríguez, Alvaro Andrés
;
Sanabria Tirado, Raúl
Publication date:
2006
Content type:
masterThesis
Keywords:
Oma (Marca comercial) - Estudio de casos - Mercadeo - Bogotá (Colombia)
Café Tostión (Marca comercial) - Estudio de casos - Mercadeo - Bogotá (Colombia)
Juan Valdés (Marca comercial) - Estudio de casos - Mercadeo - Bogotá (Colombia)
Preferencias de los consumidores - Medición brand equity - Estudio de casos
Consumidores - Investigaciones - Bogotá (Colombia) - Estudio de casos
Café - Mercadeo - Bogotá (Colombia)
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